Cereal crop yields have received much more academic attention than vegetable & fruit yields. The graph below illustrates historical crop yields for cereals in the UK. Most advanced economies oscillate around the same yield values and share a similar evolution. As for vegetables, there was also a semblant logistic step up from 1960s to 2010s, but growth seems to be linearizing.
Yields are growing at a yearly rate of 2-3%, and poor logistics means a lot of the planet goes by without enough supplies, while the other part wastes too much.
Apeel can increase the shelf-life of fruit and vegetables 2x-3x. This will reduce the amount of food waste. Supermarkets represent 10% of the food waste at around 43 billion pounds every year.
Agriculture has long focused optimising yields but we are getting close to natural limits. Apeel is a smart, organic and simple products that optimizes for the post-agricultural gathering of fruits & vegetables, an area not that well explored.
An increasing shelf-life will make demand lower and farms will either have to lower their production or focus on enabling exports. The global footprint of vegetable & fruit agriculture, although not huge, will be reduced.
They are starting to associate with big partners such as Costco and Lidl. Over the long term, if a supermarket chain wants to have competitive prices they will have to partner with Apeel.
Healthy food at affordable prices could act as a sort of preventive medicine. Given widespread poor lifestyle choices and an aging population are going to hamper global economies in the coming decades, small incentives like cheaper healthy food would reduce the burden.